CONTENTS
CHAPTER 1
Examining Nietzsche's Notion of the Eternal Recurrence
Res. Asst. Aybüke AŞKAR
CHAPTER 2
Factors Affecting Profitability in the Banking Sector
Assoc. Prof. Dr. Arzu Alvan BOZDERELİ
PhD. Candidate Zikrullah ZALAND
CHAPTER 3
Violence Exposure of Women Physicians and Their Perspectives on Individual Armament
Murat Bora GOKKAYA
CHAPTER 4
Carrying Humankind to the Next Level: Cleaner Air For Sustainable Futures
Assist. Prof. Leman GİRESUNLU Ph.D
CHAPTER 5
Celebrating Christmas Through Selected Netflix Movies During the 2022-2023 Season: The Mistletoe Versus the Social Media
Assist. Prof. Leman GİRESUNLU Ph.D
CHAPTER 6
A Comparison of the Impact of International Marketing Mix Adaptation Strategies on the Export Performance of Domestic and Foreign Companies in the Jewelry Sector
Ahmet KARACA
CHAPTER 7
Strategic Management Process in Institutions; A Company Review
Dr. Filiz MIZRAK
CHAPTER 8
The Role and Importance of the Transportation Coordination Center (Ukome) in the Management of Urban Transportation
Assistant Prof. Ahmet YAMAN
CHAPTER 9
A Revıew on Academic Integrity and the Use of Artificial Intelligence in Education From 2012 to 2022
Assist. Prof. Ceren Çubukçu ÇERASİ Ph.D
Dr. Yavuz Selim BALCIOĞLU

Recreation Needs of Syrian Asylum Seekers in Turkey and the Possibility of Meeting Those Needs
Dr. Kayhan KAPLAN
CHAPTER 11
Air Pollution Study For Izmir: A Time Series Approach
Doç. Dr. Mesut BALIBEY
CHAPTER 12
"Anatolian Sisters": Warrıor Manufacturer and Sufi Women of Anatolia
Assist. Prof. Cennet Ceren ÇAVUŞ Ph.D.
CHAPTER 13
Aircraft Rescue & Fire Fighting (Arff) Personnel Training Standards With the Scope of High Reach Extendable Turret (Hret) System Used in Aircraft Fire
Assist. Prof. Dr. Kaan KOÇALİ
CHAPTER 14
Advertising and Marketing Strategies of Domestic Airlines in Turkey
Assist. Prof. Dr. Muhammed Talha NARCI
CHAPTER 15
Market Planning Implementation Model Offer for Food And Beverage Businesses
Dr. Şerif BALDIRAN
CHAPTER 16
Cigarette Tax Hikes and Cross-Border Shopping
Dr. Ali Umut Güler
CHAPTER 17
Employee Relationship Management as A Practice Area of Public Relations
Assist. Prof. Dr. Tuba KALÇIK ÜSTÜNDAĞ
CHAPTER 18
Science of Eating: Gastrophysics
Dr. Ceyhun UÇUK
CHAPTER 19
Giving A Voice To Dark Experiences: Black Women Writers on Being A Black Woman
Asst. Prof. Meltem UZUNOĞLU ERTEN

On the Distribution of the E Sound(S) in Turkish: An Elemental and Constituent Structure Analysis
DR. Semra BATURAY MERAL
CHAPTER 21
Changing Consumption Behavior With Covid 19 and its Effects on Environmental Pollution
Assoc. Prof. Göknur EGE
CHAPTER 22
Digital Divide And Africa in the Upcoming Metaverse Era: A Study on the Examples of Chad And Djibouti
Assoc. Prof. Göknur EGE
Mourad Meraneh YOUSSOUF
Djiro DARNADJI
CHAPTER 23
The Fundamental Factors Guiding Globalization
Assoc. Prof. Dr. Fatma Nur YORGANCILAR ATATOPRAK
CHAPTER 24
The Effect of Business Analytics on Decision Making: The Role of Learning Organization and Organizational Reputation
Dr. Günel AGHASOY
Dr. Pınar KAZAZ
CHAPTER 25
Linearization Problems in Managerial Sciences
Prof. Münevver TURANLI Ph.D.
Kadir YILMAZ
CHAPTER 26
Short-Term Impact of the Pandemic on European Stocks
Dr. Emrah KELEŞ

Understanding the Motivation of Generation Z Youth to Invest in Crypto Assets in Turkey: A Qualitative Research
Dr. Pınar KAZAZ
Dr. Günel AGHASOY
CHAPTER 28
Systematic Structure Of Accommodation Tax
Arş. Gör. Dr. Yeliz Neslihan AKIN BASA

Legitimacy Complexity and Motives for Political Action
Ass. Prof. Dr. Ali Demir