Grow your online business. Grow your business on line.

What are the keys to a winning e-commerce site? If you're an entrepreneur launching a new venture or you're expanding your brick-and-mortar business to the Web this book can help you make the right decisions to compete and prosper in the digital marketplace. SMALL BUSINESS SOLUTIONS FOR E-COMMERCE packs the expert guidance you need to build and run a small-business dot-com using Microsoft® technologies and services. It's a business guide not a technical reference but you'll get conversant enough in the technology to be able to choose the right tools and vendors to support your initiatives. Discover how to:

• Plan and build your site organizing the structure content "front end" and "back end"
• Understand what kind of operations require a database and transaction-processing system
• Know what questions to ask a Web developer before you hire one
• Apply the online brand-building strategies that create a positive customer-focused identity for your company products and services
• Protect your Web content through trademarks copyrights and licensing
• Get tips for building a "sticky" site that attracts traffic and keeps customers coming back
• Budget and allocate resources for ongoing site maintenance
• Understand why good customer service is even more critical on the Web and learn the metrics for measuring your site's success