A plethora of works have been devoted to the geopolitics of the region including foreign states military and economic influence rivalries reviving at least rhetorically Sir Halford MacKinder's theories about who controls the heart of Central Asia controls the world. Few books however have been devoted to the multiple dimensions of soft power and how Russia China and the United States have implemented it in Central Asia. This work is therefore welcome by its clear presentation on the concept of power and its implementation in Central Asia. It is also endowed with a didactic quality an indicative bibliography for each of the studied topic and questions for further discussion in the end of each chapter. This book is therefore useful for an audience interested in digging into the concept of soft power and into this understudied dimension of geopolitical games in Central Asia.
Sebastien Peyrouse
Research Professor
Central Asia Program IERES
Elliott School of International Affairs
George Washington University


Assoc. Dr. Ainur NOGAYEVA's book examines the little studied soft power issue in Central Asia with an emphasis on the main players in the region: the West represented by the USA and the European Union Russia and China.
The book examines the aims and interests of the major global / regional powers in Central Asia primarily from the perspective of a researcher from within the region. It contains a comprehensive analysis with this aspect. It has the characteristics of an extremely original work. The use of different sources and data in many languages has also helped the study to demonstrate a richer up-to-date and objective attitude.
The concept of soft power is not new. Nowadays it is widely discussed scientifically. However this study provides readers with comprehensive research from theoretical discussions to current practices in the region and future strategic predictions.
After discussing the criteria and the limits of power the responsibilities of the Big Powers and the criticisms directed at them current study deals in detail with the goals expectations tools they utilize advantages and disadvantages of the Big Powers in the Central Asian region.
This study is an important resource both qualitatively and quantitatively with the purposes of understanding and perceiving not only the Central Asian geopolitics but also the geopolitical and geostrategic approaches and orientations of the Big Powers at the global and regional level.
Prof. Dr. Hasret ÇOMAK
Vice Dean
Faculty of Humanities and Social Sciences
Head of Department of Political Science and Public Administration
Istanbul Kent University