Gordon Comstock has 'declared war' on what he sees as an 'overarching dependence' on money by leaving a promising job as a copywriter for an advertising company called 'New Albion' at which he shows great dexterity and taking a low-paying job instead ostensibly so he can write poetry. Coming from a respectable family background in which the inherited wealth has now become dissipated Gordon resents having to work for a living. The 'war' (and the poetry) however aren't going particularly well and under the stress of his 'self-imposed exile' from affluence Gordon has become absurd petty and deeply neurotic.

Comstock lives without luxuries in a bedsit in London which he affords by working in a small bookshop owned by a Scot McKechnie. He works intermittently at a magnum opus he plans to call 'London Pleasures' describing a day in London; meanwhile his only published work a slim volume of poetry entitled Mice collects dust on the remainder shelf. He is simultaneously content with his meagre existence and also disdainful of it. He lives without financial ambition and the need for a 'good job' but his living conditions are uncomfortable and his job is boring.